Lee Lieser

Senior Product Designer with 7+ years turning complex B2B SaaS workflows into clear, scalable products. Led end-to-end design for live enterprise platforms, including a page-building system that reduced production time from 90 days to 2 days.

• —Led product strategy and UX for a section-based Page Builder that reduced average client-site production from 90 days to 2 days.
• —Increased launch capacity from roughly 5 sites per month to 20 client sites in the first 60 days after release.
• —Unified two fragmented admin platforms into a single cohesive product experience.
• —Built a shared design language, reusable component patterns, and scalable UI standards across live SaaS products.
• —Collaborated with executive leadership on product strategy, platform direction, and brand architecture.
• —Managed and mentored a team of designers while staying hands-on in product execution and engineering collaboration.

• —Designed and built a cross-platform fitness app focused on workout programming, tracking, and mobile usability.
• —Owned UX architecture, interaction design, branding, prototyping, and production UI implementation.
• —Designed complex workout-building workflows optimized for real gym usage and one-handed interaction patterns.
• —Built reusable UI systems and validated interactions through prototyping and iterative testing.

• —Designed visual communication materials, infographics, event campaigns, and presentation assets across multiple scientific research divisions.

Skills

Education

Bachelor of Arts, Graphic Design

Illinois Wesleyan University · 2015 — 2019